Nicolas Cole

The only time you should be worrying about duplicate content (which means: the same exact content appearing on multiple, different websites) is if you are writing with a heavy focus on SEO—meaning you are running a website and blog, which is your business, and you are competing for very specific search terms

The advanced version of this strategy is to reach out to websites and publications and let them know you are writing content that aligns with their target audience, and that you’d be willing to let them syndicate your content for free. The

The most effective way to do this is find someone on LinkedIn or Twitter who works for the website or publication, and ideally has “partnerships” somewhere in their job description. Send them a message and say something like:

Hey there,

My name is Nicolas Cole, and I actively write about personal development habits on Quora and Medium. Since your publication specializes in personal development content, I would love to find a way to collaborate. I’m very passionate about sharing new ideas with people looking to better themselves, and I was wondering if you would be interested in syndicating my content for free.

Here are a few of my most popular articles I believe would resonate with your audience:

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Let me know if you’d like to republish any of these! And if this sounds interesting, but these aren’t the right fit, just let me know and I’m happy to send you other articles as well.

Once you’ve created a separate website and publication (which is literally nothing more than a professional-looking Squarespace or Wordpress theme and a bunch of well-written articles from a handful of different authors), you can start plugging your own content into the mix. You can write an answer on Quora. You can copy/paste that answer and publish it as an article on Medium. You can copy/paste that article and publish it again on LinkedIn, and then you can copy/paste that article on LinkedIn onto your brand-new publication, before passing the link along to your point of contact at a major publication, eager to syndicate your content. The best part about this strategy is that you can create as many syndication partnerships as you want. So, in theory, five major publications can all syndicate with your website, and all five can syndicate the exact same article—which can also appear on your social platforms as well

To recap:

You can publish anything you write in infinite social environments (Quora, Medium, LinkedIn, Wattpad, excerpts on Twitter and Facebook, etc.).
You can publish articles in infinite social environments and forge partnerships with publications to syndicate your content directly (content originally published on Quora can be syndicated into major publications like Inc, Forbes, TIME, etc., IF you facilitate it yourself by reaching out to someone on their syndication/partnerships team).
You can publish articles in infinite social environments, and publish them on a website/publication you own, and syndicate them to infinite publications you have partnerships with.
If you author an article on a major publication first, that article can be republished on your own social profiles (so long as you include a link at the bottom to the original).
If you author an article on a major publication first, that article can be republished on your own publication (so long as you include a link at the bottom to the original), allowing it to be syndicated to other publications you have partnerships with. Some publications are OK with this, some aren’t

The simplest way of executing a CTA is to put it in the signature of the article.

An easy way of avoiding this issue is to separate the interests of the reader (the piece itself) and your own by placing any links or sales pitches at the very end of the piece

A better, less obvious strategy for inserting a Call To Action into a piece is to make the CTA a credible example of whatever it is you’re talking about.

The final way of executing a Call To Action, without ruining the reading experience, is to link to your website, company, or product without any overt explanation