Robert Jones was born in Gloucester in 1957 and read Philosophy and English at Cambridge. He is a director at Wolff Olins, one of the world's best brand consulting firms, and has worked as a consultant in corporate communications for 16 years, with companies such as Andersen Consulting, Cameron McKenna and the National Trust. He lectures at Oxford Business School on marketing.
This chilly new world places a huge demand on organizations: you have to deliver your reality, day after day after day. Indeed, you have to get better. Or people will go elsewhere.
