Whitney Quesenbery

Computers and Theatre, Brenda Laurel. A seminal book on Aristotelian storytelling as the basis for user experience design.

The core of a story is usually a sequence of events.

Some of the best storytellers are people who can present a collection of rules or facts as a story that you can easily remember.

You start by imagining a new product or a change in the environment. Then you tell a story about it, showing how people behave differently in that new situation

If you are a manager or a design leader, you might want to read Steve Denning’s book, The Secret Language of Leadership

At the beginning of the process, you are the listeners, and your ethnographic informants, usability participants, or research interlocutors are the storytellers (see Figure 4.1).

When you create and tell a user experience story, it is one you have originally collected from another person.

start by understanding the context, put that understanding to work in creating the design, and then test the design as it is fleshed out to be sure that the product will be a good fit.

The best stories come from being there

Instead of asking for an opinion about a product or experience, you ask the person to tell you about a specific recent experience.