Colin Ellard is an experimental psychologist at the University of Waterloo, the director of its Research Laboratory for Immersive Virtual Environments and an international expert in the psychology of navigation. The results of his research in the areas of animal behaviour, cognitive mapping, human navigation and neuroscience have been published in scientific journals for more than 20 years. Colin Ellard lives and regularly gets lost in Kitchener, Ontario. Visit the author at colinellard.com.