From 1999 to 2005 I was director of consumer marketing and brand management for Google. Before that I was online brand manager for the San Jose Mercury News, communications director for KQED FM in San Francisco, an ad agency copywriter, an admission officer for Brown University, and the Novosibirsk correspondent for the public radio program Marketplace. During that last gig, I got involved in a drunken Saturday night brawl at a mafia-owned bar, had dinner at the home of the Novokuznetsk KGB chief and almost died a mile underground in a coal mine. None of that made it into this book however.