Jeannie Levinson

The second book, 555 Way to Earn Extra Money

have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes

Probation heard me speak and asked if he could represent me as my speaking agent. “My speaking agent?” I asked. He answered, “You’re probably too busy giving talks and writing books to have a person whose sole responsibility is getting you more speaking engagements. I can do that for you, including the countless details, as your speaking agent if you pay me a percentage of each engagement I book.”
And so was born Guerrilla Marketing International, and so spread the word about guerrilla marketing. It grew a lot because of the efforts of my late speaking agent, Bill Shear, and now by my new speaking agent, daughter Amy

You can’t create superstar businesses all by yourself. A man who conducted seminars for the California Department of

Guerrilla marketing flourished and gained fans for 10 straightforward reasons, not the least of which is that it really and truly does help guerrillas generate higher profits

is simple and not complicated.
2. It works every time if you do it right.
3. It has an enticing name that attracts experimentation

It fits small business, which grows at a record pace.
5. It is affordable no matter how dismal the economy.
6. It embraces new forms of marketing.
7. It eliminates most of the stress about marketing.
8. It is ideal for the internet and connected world.
9. It helps big business as much as small business.
10. It grows profits for businesses around the planet

Those books came out at the rate of two per year from my Underwood typewriter, then my Royal typewriter, then my Remington Selectric typewriter, then an Epson word processor. I’d write one book by myself. I’d write the next with a co-author.
When social media loomed large on the horizon, I could conscientiously study it for a year and write a book about it alone. Or I could co-author it with Shane Gibson, a recognizable presence on Facebook, a well-known tweeter on Twitter for a long time, and a speaker on the social media before I knew what they were about. Decisions like that are easy

make. That’s why the spread of guerrilla marketing information has been so prolific and books about it so abundant

I learned early from Howard Gossage, one of my two mentors—Leo Burnett was the other—that you shouldn’t try to say everything to everybody because you will end up saying either everything to nobody or saying nothing to everybody