Noah Goldstein

and what lessons can we learn from it? The psychological research is clear: Placing a memory aid on store displays and the actual packaging of their product—for example, an image of the Energizer Bunny with the text “Keeps going and going and going…”—would do much to correct consumers’ faulty memories as well as product choices that they made based on those incorrect memories. And that’s exactly what the company eventually did, with great success

’ memories, subjected to hundreds of thousands of these associations in the course of modern life, aren’t up to the task—at least not without the assistance of point-of-purchase cues that revive the desired connection

It’s for this reason that any major advertising campaign needs to integrate the essential images, characters, or slogans of the ads into the in-store product displays