Noah Goldstein

however, when they learned that residents of a small city in Massachusetts had donated a large amount of provisions that was already en route to their location

What was it that influenced the people of a seemingly random city to act so generously toward a town located a thousand miles away? And why help Quincy in particular, out of all the many cities and towns threatened by floodwaters

A substantial amount of psychological research has shown that we’re most likely to relate to others with whom we share personal characteristics, such as values, beliefs, age, and sex