Noah Goldstein

When he was once asked the complex question of what the stock market would do next, J. P. Morgan reportedly gave a simple response: “It will fluctuate.” But how can the power of simplicity—particularly in the naming of your product, your project, or even your company—help you boost your influence and exceed your own earnings expectations

However, we are advising you not to underestimate the power of simplicity, even in the name

In a similar vein, researchers have found that the persuasiveness of a handwritten message is influenced by the quality of the handwriting: The worse the handwriting, the less persuasive the message will