When we ask, we aim low—asking for what we think we can reasonably get afraid of risking too much, and get nothing at all. The result? We leave money and opportunity on the table.

Communications coach Dia Bondi has helped thousands of women advocate for themselves by making big asks. In Ask Like an Auctioneer, she outlines a six-step framework that will help you strategically and confidently ask for more, maximizing the potential of every ask, every time.

A communications coach for two decades, Dia Bondi works with top CEOs, VC-backed founders, innovators, and creatives to speak powerfully and elevate their impact.

After training as an auctioneer, Bondi translated the strategies she learned from the fundraising auctioneering stage into a program that helps women ask for more in their career and life.

Based on Bondi’s wildly successful keynotes and workshops, Ask Like an Auctioneer is an actionable guide that shows you the secret to getting out of your comfort zone and into your “zone of freaking out” (ZOFO). Among other ideas, in this book you will learn to:

Set your reserve
Understand price is a measure of value not worth
Find the offer in every ask
Take productive action when you get a “no”

Join the thousands of women who are stepping into their ZOFO, asking for more and getting it, and reaching their goals on their own terms.