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  • Menna Abu Zahrahas quoted2 years ago
    specialises in strategic marketing and has worked in more than 30 countries around the world.
  • Menna Abu Zahrahas quoted2 years ago
    member of the Chartered Management Institute, the Institute of Consulting, the Chartered Institute of Marketing, a Fellow of the Institute of Leadership and Management and a Fellow of the Royal Society of Arts.
  • Menna Abu Zahrahas quoted2 years ago
    Most of what I have written in the following pages I have learned from my own mistakes. My best qualifications are not my academic and professional ones but those gained by having been there, done it, got it wrong and then sometimes got it right.
  • Menna Abu Zahrahas quoted2 years ago
    you read this guide, bear in mind that nothing in it is absolute
  • Menna Abu Zahrahas quoted2 years ago
    Each idea needs to be adapted to your own circumstances and ethos
  • Menna Abu Zahrahas quoted2 years ago
    My inspiration for this book comes from the hundreds of people I have worked with and advised in the creative industries over the years.
  • Menna Abu Zahrahas quoted2 years ago
    The Creative Industries turn creative talent into income streams for the owners of the intellectual property that this talent creates.
  • Menna Abu Zahrahas quoted2 years ago
    Just as Britain led the Industrial Revolution, Britain is now a leader in the Creative Industries and that’s why the British Government is supporting this growing economy
  • Menna Abu Zahrahas quoted2 years ago
    It’s big business which needs both T-shirts and suits.
  • Menna Abu Zahrahas quoted2 years ago
    Some of my most recent work has been with the Creative Advantage project on Merseyside.
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