Jeff Jarvis

It seems as if no company, executive, or institution truly understands how to survive and prosper in the internet age.

Except Google.

WWGD? What would Google do?

no longer marketing but conversing.

We have shifted from an economy based on scarcity to one based on abundance.

The control of products or distribution will no longer guarantee a premium and a profit.

Enabling customers to collaborate with you—in creating, distributing, marketing, and supporting products—is what creates a premium in today’s market.

The most successful enterprises today are networks—which extract as little value as possible so they can grow as big as possible—and the platforms on which those networks are built.

Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.

Google’s founders and executives understand the change brought by the internet.

That is why they are so successful and powerful, running what The Times of London dubbed “the fastest growing company in the history of the world.”