Steve Yastrow

Steve Yastrow is a non-stop idea generator, business advisor and author. When he’s not creating new ideas for his books and other writings, he’s thinking about how to apply his ideas to his clients’ businesses.In 1997 Steve opted-out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company. Yastrow and Company has enabled Steve to help organizations of all types improve their results through his breakthrough marketing, customer relationship and sales ideasSteve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters says, “When Steve Yastrow writes, I pay close attention.” Peters called Brand Harmony “compelling and powerful,” while describing We as “a superb book.”As an author, Steve excels at identifying the things that truly matter in business, dissecting trends and blending his observations with philosophy and science. He identifies the questions that are crucial to business success and helps his readers answer those questions for their own businesses.