Factors to Consider when Selecting an ESP
Your budget
There are email service providers whose services are free and others that can cost you a couple of hundreds of dollars monthly. It all depends on what you require. Therefore shop around and read the reviews given by other marketers. Examine what is best for you.
Your objectives
If at this stage you have moderate goals, then perhaps you prefer to select an email service provider that offer moderate services. On the other hand, if you have exceptional major goals, you will need an ESP who can cater to your illustrious marketing campaigns. First examine, what your goals are and then let that guide you in making your selection.
Technical support
Base on your goals and the vision you have for your business, determine the level of technical support you will need. If something happens and you have an urgent matter, would you like a 24-hour service or is submitting an email ticket and waiting for a response a day or two later sufficient for you? Examine your options.
The Status of the ESP
Find out all you can about the service provider you wish to do business with. How long has the company been in the business? How is the company rated? Is the company reputable?