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Jonah Berger

Quotes

jurnal369has quoted2 years ago
moved to Philly to help design and launch a new luxury boutique steakhouse called Barclay Prime.
Rahmahas quoted4 months ago
of mind leads to tip of tongue.
Мариhas quoted2 years ago
A simple way to figure out which discount frame seems larger is by using something called the Rule of 100.
If the product’s price is less than $100, the Rule of 100 says that percentage discounts will seem larger. For a $30 T-shirt or a $15 entrée, even a $3 discount is still a relatively small number. But percentagewise (10 percent or 20 percent), that same discount looks much bigger.
If the product’s price is more than $100, the opposite is true. Numerical discounts will seem larger. Take a $750 vacation package or the $2,000 laptop. While a 10 percent discount may seem like a relatively small number, it immediately seems much bigger when translated into dollars ($75 or $200).

Impressions

tomshared an impression9 months ago
🔮Hidden Depths
💡Learnt A Lot
🎯Worthwhile
👍Worth reading

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    Jonah Berger
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  • Мариshared an impression2 years ago
    💡Learnt A Lot
    🎯Worthwhile
    😄LOLZ
    👍Worth reading

  • unavailable
    Jonah Berger
    Contagious
    • 180
    • 389
    • 5
    • 23
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