Mike Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media. Mike has spent the last 16 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. He has spoken at dozens of events and contributed to a number of publications including BusinessWeek. He conceived, produced, directed, and co-host the TVnext summit which took place in early 2011 and 2012. Mike is also the co-author of Social TV, a book from Wiley publishing that launched in February of 2012. He holds a Masters degree in Computer Information Systems from Bentley University and you can follow Mike on Twitter @McProulx or on his personal blog at www.mikeproulx.com.