A simple way to get someone to do what one wants, is to give an order. To get someone to be what one wants him to be, or supposes he is or is afraid he is (whether or not this is what one wants), that is, to get him to embody one’s projections, is another matter. The best way is, within a hypnotic (or similar) context, not to tell him what to be, but to tell him what he is. Such attributions, in context, are many times more powerful than orders (or other forms of coercion or persuasion).