David Bateman

CHAPTER 1. INTRODUCTION
Ask any entrepreneur why they need a business plan, and they will say: to attract new investment to my business, so that it can grow.

But business plans are often a cause of great stress and concern for those who write them. Justifiably so: get it right and you can secure your investment and grow your business; get it wrong and you may blow your chances of success.

So what is a business plan?
Your business plan is the medium that you use to communicate to potential investors what your business does and how they will be able to make money from it. You should think of it as an ‘investment pitch’. It should give potential investors a clear understanding of how they can benefit from the future growth of your business. A business plan is all about putting yourself in an investor’s shoes, and focussing on their agenda, rather than your own.

Investors’ needs
What makes writing a business plan

CHAPTER 1. INTRODUCTION
Ask any entrepreneur why they need a business plan, and they will say: to attract new investment to my business, so that it can grow.

But business plans are often a cause of great stress and concern for those who write them. Justifiably so: get it right and you can secure your investment and grow your business; get it wrong and you may blow your chances of success.

So what is a business plan?
Your business plan is the medium that you use to communicate to potential investors what your business does and how they will be able to make money from it. You should think of it as an ‘investment pitch’. It should give potential investors a clear understanding of how they can benefit from the future growth of your business. A business plan is all about putting yourself in an investor’s shoes, and focussing on their agenda, rather than your own.

Investors’ needs
What makes writing a business plan