Bill Burnett

What do you want to be when you grow up?”

The reframe for the question “What do you want to be when you grow up?” is this: “Who or what do you want to grow into?” Life is all about growth and change. It’s not static. It’s not about some destination. It’s not

about answering the question once and for all and then it’s all done

What people need is a process—a design process—for figuring out what they want, whom they want to grow into, and how to create a life they love.

Problem Finding + Problem Solving = Well-Designed Life

“I need a better job” is not the solution to the problem of “I’m not that happy working, and I’d rather be home with my kids.” Beware of working on a really good problem that’s not actually the right problem, not actually your problem.

Work can be a daily source of enormous joy and meaning, or it can be an endless grind and waste of hours spent trying to white-knuckle our way through the misery of it all until the weekend comes.

The reframe for the question “What do you want to be when you grow up?” is this: “Who or what do you want to grow into?” Life is all about growth and change. It’s not static. It’s not about some destination. It’s no

True happiness comes from designing a life that works for you.

It’s never too late to design a life you love.