Ann Handley is the author of Everybody Writes (Wiley 2014), co-author of Content Rules (Wiley 2011), a speaker, and the world's first Chief Content Officer. More at AnnHandley.com.
“The first requirement of The Economist is that it should be readily understandable. Clarity of writing usually follows clarity of thought. So think what
you want to say, then say it as simply as possible.”
Loai Alaahas quoted2 years ago
simple means making it easy for the
customer. It means being the customer’s advocate.
Loai Alaahas quoted2 years ago
“The marketer should be identifying (and ruthlessly