Quotes
before you begin the writing, be sure you know the purpose or
mission or objective of every piece of content that you write. What are
you trying to achieve? What information, exactly, are you trying to
communicate? And why should your audience care?
mission or objective of every piece of content that you write. What are
you trying to achieve? What information, exactly, are you trying to
communicate? And why should your audience care?
having a general sense of the key point or direction of the piece, as well
as how to relate to the audience, even if that general sense is not fully
fleshed out in your own head before you start.
as how to relate to the audience, even if that general sense is not fully
fleshed out in your own head before you start.
8).
Think before ink means finding your key point by asking three
questions about every bit of content you’re creating. We talked a lot
about this process in Rule 6, but to recap:
Why am I creating this? What’s my objective?
What is my key take on the subject or issue? What’s my point of
view?
And, finally, the critical so what?-because exercise: why does it
Think before ink means finding your key point by asking three
questions about every bit of content you’re creating. We talked a lot
about this process in Rule 6, but to recap:
Why am I creating this? What’s my objective?
What is my key take on the subject or issue? What’s my point of
view?
And, finally, the critical so what?-because exercise: why does it
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