Margaret H. Greenberg

Profit from the Positive

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You're constantly challenged to grow your business, increase productivity, and improve quality-all while reducing or keeping budgets flat. So what's a manager to do?


You've streamlined processes. You've restructured. You’ve sought customer and employee feedback. You've tried everything. Now, try something that works. Profit from the Positive is a practical, groundbreaking guide for business leaders, managers, executive coaches, and human resource professionals. Whether you lead three employees or 3,000, this book shows you how to increase productivity, collaboration, and profitability using the simple yet powerful tools from the new field of Positive Psychology.


Featuring case studies of some of the most forward-thinking and successful companies today-Google, Zappos, and Amazon, to name a few-Profit from the Positive provides over two dozen evidence-based tools you can apply immediately. Learn how to:


Set habits, not just goals

Recognize the Achoo! effect

Stop asking the wrong questions

Hire for what's not on the resume

Turn strengths into a team sport

Preview, don't just review, performance



The best part? These strategies don't cost a dime to implement! Trained by Dr. Martin Seligman, who is known as the father of Positive Psychology, Margaret Greenberg and Senia Maymin translate the scientific research and make it accessible to the business world.





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4:44:48
Publication year
2014
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