Today, you’ll hear Bryan Roth, editor of our news section, Sightlines, read an article from our Unrated series called “If You’re Not First, You’re Last — Why Michelob Ultra is the Most Important American Beer Since Bud Light."
This article is is one of the most popular, and still most polarizing, pieces we’ve ever published on our website. But the beer’s growth is undeniable, and on closer examination, Bryan discovers that this beer took off in a way that nobody ever expected.
