If there’s one thing I’ve learned over the years of being an entrepreneur, it’s that being very clear on my core content is not only helpful in creating content across my brand, but it also helps me to be more present with my audience, and it helps to set me up as an expert in my industry. In this episode, I walk you through a 5-step process for identifying your core content, getting comfortable sharing the message of that content, and then how to adjust it as needed.