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Amy Porterfield

#706: 5 Emotions Your Audience Should Feel to Buy Your Product: Writing Edition with Founder of The Copy Posse, Alex Cattoni

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Expert formulas, blueprints, and tips for writing emotional and persuasive copy that will grow your online business.

You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!

Take your copywriting to the next level! Hear Alex Cattoni’s expert formulas, blueprints, and quick tips on improving your copy and growing your business.

You’ll learn:

(7:46) What makes Copy Posse so unique and why Alex started the community

(12:08) Advice for tuning out the market competitors to focus on your own path

(16:49) Tips for approaching copywriting for the first time and understanding messaging vs. marketing

(20:55) A major copywriting step that most entrepreneurs overlook

(22:42) Alex’s formula for emotionally connecting with your buyer

(28:16) How to show your audience that you have the solution they’ve been looking for

(35:38) Top qualities to look for when hiring a copywriter

Listen in and start to uplevel your copy TODAY by using "The Emotional Buyer’s Journey" and "The 5 P's".

Resources Mentioned in the Episode:
Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course
Copy Posse
Influence by Robert Cialdini
Ray Edwards

Follow Alex
instagram.com/copyposse
alexcattoni.com

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

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0:47:38
Publication year
2024
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