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Sonal Chokshi,Eugene Wei

TikTok & Beyond: The Algorithm Question, The Future of Product

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with @eugenewei @smc90

TikTok's For You Page algorithm (which could yet be excluded from the deal given Chinese government recently revised export controls around source code) enabled it to grab massive marketshare in cultures and markets never experienced firsthand by the engineers and designers in China, beating out other dominant players in the United States. But well beyond the specifics and politics of this deal, what does its "algorithm friendly" product design tell us about “creativity network effects”, community, and the future of video?
0:37:30
Publisher
a16z
Series
a16z
Publication year
2020
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