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Malcolm Gladwell, Panoply

Saigon, 1965

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In the early 1960s the Pentagon set up a top-secret research project in an old villa in downtown Saigon. The task? To interview captured North Vietnamese soldiers and guerrillas in order to measure the effect of relentless U.S. bombing on their morale. Yet despite a wealth of great data, even the leaders of the study couldn’t agree on what it meant.

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0:41:38
Publication year
2016
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