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Learn the basics of a marketing plan. Fairly good. I learnt quite a bit
Loved the introduction to branding. I loved the part where it says that branding is all about how it makes you feel. I hope I read that part right.
I feel this book is a good starting point for getting a general idea of copywriting. Just as the title suggests, this is for beginners and should give you a headstart to what copywriting is about.
You put a literature like phrase after speaking some plain English.